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The roots of The Wine Company relate back to 1883 and the Company is widely regarded as a leading direct-to-consumer independent wine merchant. Chairman and CEO, Johnny Wheeler, is the sixth generation of the Wheeler family to lead The Wine Company, which has two trading brands: Mr Wheeler and FromVineyardsDirect, acquired in 2019. Both brands put a strong emphasis on high quality drinking wines between £12 and £40 a bottle, and has established very strong relationships over several decades with vineyards and negociants in France, Italy and Spain in particular and leading producers worldwide.

The core brand of the business, for the sale of premium wines (whole and mixed cases for home delivery) and also fine wine (sealed cases only in bond, including cellarage and brokerage services), mostly to private customers. The B2B channel sells to businesses providing premium wines for incentives, gifts and board room hospitality; and the on-trade business provides premium wines to East Anglian hotels & restaurants.

FromVineyardsDirect is the brainchild of David Campbell and Esme Johnstone and was brought under the ownership of The Wine Company in 2019. With a deliberately focussed range of drinking wines, carefully selected and principally from France, Italy and Spain. Imported direct from the growers and delivered to your door at the click of a mouse, at prices well below traditional merchants.